Advertising to make people healthy has been very popular. I have seen a lot of advertisements (billboards) that have NBA like feel to them with catchy little sayings. One that really got me a while back was about cavemen. The ad says something like…
Cavemen. Cavemen never had cars. Cavemen never had escalators. And cavemen never had love handles
A clever little ad, but I don’t remember anyone speaking about how cavemen lived to be 80 years old!
I get the point, but with me it just misses the mark a bit.